30-Day Unretained-Lead Reactivation Campaign

Goal

Collect at least $75,000 by September 9, 2026 from leads who previously called or consulted with Driggs Immigration Law but did not hire the firm.

Working mix:

• 9 E-2 engagements × $6,500 initial payment = $58,500.
• 9 family engagements × $2,000 average initial payment = $18,000.
• Total = $76,500.

Maintain at least $112,500 of qualified potential initial payments in the active pipeline.

Phase 1 inclusion criteria

Include leads who:

• Called, emailed, submitted an inquiry, or completed a consultation.
• Did not sign an engagement agreement or pay an initial fee.
• Appeared to involve an E-2 or family immigration need the firm may currently accept.
• Have usable contact information.

Priority order:

1. Completed a consultation with Andrew but did not hire.
2. Spoke with Andrew or Yesenia but did not schedule/complete a consultation.
3. Submitted an inquiry and received a response but stopped engaging.

Exclude:

• Current or former clients.
• Referral-only contacts.
• Leads who hired another firm when known.
• Poor-fit matter types.
• Duplicate records, hostile contacts, and anyone who opted out or requested no further communication.

Required Prima fields

Lead ID; first/last name; email; phone; preferred language; inquiry date; consultation date; matter type; lead status; disposition/lost reason; last contact date; assigned owner; notes; referral source; do-not-contact indicator.

Priority score

Score each lead 0–2 on:

• Recency.
• E-2/family fit.
• Prior engagement depth.
• Evidence of readiness or urgency.
• Ability/readiness to pay based only on existing factual records, without discriminatory assumptions.

8–10 = Priority A; 5–7 = Priority B; 0–4 = exclude or later nurture.

Approval-draft outreach

Andrew personal message — completed consultation

Subject: Checking in

Hi [First Name],

I wanted to check in personally. We spoke previously about [general matter type], and I wondered whether your plans or circumstances had changed. If you are still considering moving forward, my office can arrange a conversation to review where things stand and determine the appropriate next step.

If you would like to reconnect, reply here and Yesenia will coordinate a convenient time.

Best,

Andrew Driggs

Staff message — prior inquiry or call

Subject: Would you like to reconnect with Driggs Immigration Law?

Hello [First Name],

You previously contacted Driggs Immigration Law regarding [general matter type]. We are checking in to see whether you still need assistance or whether your circumstances have changed.

If you would like to reconnect with our office, reply to this email or contact us at [approved contact information]. We can help coordinate the appropriate next step.

Sincerely,

Yesenia Cervantes

Driggs Immigration Law

Follow-up — day 3

Hello [First Name], I wanted to follow up on my recent message. If you would like to reconnect with our office, reply here and we will arrange the next step. If the timing is not right, no response is necessary.

Final follow-up — day 7

Hello [First Name], this is our final check-in regarding your prior inquiry with Driggs Immigration Law. If you would like to reconnect, please reply and we will help coordinate the appropriate next step.

Response handling

• Interested: respond promptly during business hours and schedule the appropriate next step.
• Unsure: ask one non-legal qualifying question and set a dated follow-up.
• Not interested or hired elsewhere: close the campaign status and stop the sequence.
• Legal question: route to Andrew; staff does not provide legal advice.
• Complaint or sensitive issue: pause campaign contact and escalate to Louise and Andrew.

Daily metrics

• Eligible leads identified.
• Leads contacted.
• Replies and meaningful conversations.
• Consultations booked and completed.
• Engagement letters sent and signed.
• Expected initial payments and cash collected.
• Active pipeline value and gap to $75,000.

Launch sequence

Day 0: export only unretained leads; deduplicate, segment, score, and reserve consultation capacity.

Day 1: Andrew sends personal messages to top completed consultations; staff sends first Priority A wave.

Day 2: staff sends remaining Priority A and highest Priority B contacts.

Day 3: first follow-up to nonresponders.

Day 7: final follow-up and forecast review.

Days 8–30: consultation, engagement, payment, and targeted reactivation follow-up.

Controls

• No referral campaign in Phase 1.
• No current/former-client cross-selling in Phase 1.
• No promises, discounts, or artificial urgency.
• Honor opt-outs and protect confidential information.
• Confirm applicable professional-responsibility and solicitation requirements before client outreach.
• Record substantive communications in Prima.